Win Cycle

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The Win Cycle Methodology

A Triple-Threat Approach To World-Class Performance

Win Cycle’s performance-driven system is designed to transform
individual talent and teams.

The Win Cycle Advantage

Time-Tested Transformation

(say that five times fast)

Born from performance, not theory

This is not our first rodeo. We’ve been training world champions and high-performing business leaders for over two decades, and applying the same principles across both arenas to fuel performance, drive alignment and deliver lasting results.

Team-centric by design

We’re not like traditional coaching programs for individual leaders. We built Win Cycle to elevate teams through shared challenges and immersive learning. We push participants beyond their perceived limits, helping them improve trust and collaboration, and activate untapped capacity.

Not just inspiring, behavior-shifting

While we love to inspire, we live to transform. Our hands-on methodology was designed to deliver lasting impact to busy executives in an engaging, time-efficient way. We focus on driving meaningful results rather than fleeting inspiration.

The Win Cycle benefits

World-Class Performance Is Waiting

Visible transformation in leadership, team performance and cultural excellence, plus connection to a world-class network.

For Individuals

  • A mindset wired for consistent, repeatable success
  • Greater resilience, adaptability and performance under pressure
  • Elevated energy, clarity, and motivation

For Teams

  • Improved trust, alignment, and communication
  • Clear, actionable practices that empower success team-wide
  • An elevated talent bench, better prepared to level up

For Culture

  • Stronger, more collaborative leaders and teams
  • Higher engagement and performance sustainability
  • A culture of excellence, built to scale

For Connection

  • Connection to a vetted network of high-performing leaders
  • Invitations to Win Cycle podcasts, summits, and retreats
  • Use of the Win Cycle Elite Performance Center in San Francisco

For Individuals

  • A mindset wired for consistent, repeatable success
  • Greater resilience, adaptability and performance under pressure
  • Elevated energy, clarity, and motivation

For Teams

  • Improved trust, alignment, and communication
  • Clear, actionable practices that empower success team-wide
  • An elevated talent bench, better prepared to level up

For Culture

  • Stronger, more collaborative leaders and teams
  • Higher engagement and performance sustainability
  • A culture of excellence, built to scale

For Connection

  • Connection to a vetted network of high-performing leaders
  • Invitations to Win Cycle podcasts, summits, and retreats
  • Use of the Win Cycle Elite Performance Center in San Francisco

BORN OUT OF DEMAND

Our Executive Athletes Begged For More.

We Couldn’t Resist The Challenge.

Sami Inkinen

CEO Virta Health, Amateur IRONMAN World Champion

Our immersive approach wasn’t developed, it was demanded.

After over two decades of coaching elite athletes and high-performing business leaders in parallel, Matt’s executive clients asked for a structured way to bring his winning strategies to their teams and organizations. Named for its ability to continuously deliver winning results, Win Cycle is the proven methodology dedicated to answering this demand at scale.

Our model is built on the same principles that power world-class athletes: strategic preparation, resilience under pressure and a relentless drive to improve.

We are passionate about bringing our innovative approach directly to leadership teams to fuel performance, drive alignment and create cultures of sustained excellence.

Sarah Piampiano

IRONMAN Champion and Purple Patch Pro Athlete
Schedule a Free Needs Assessment

Win Cycle Offerings

Immersive Experiences Designed to Ignite Change

All Win Cycle offerings begin with a targeted needs assessment that enables us to custom-design every engagement to meet your unique business challenges.

(1-8 HOURS)

High-impact Keynote And Fireside Chats

Spark immediate results with insightful leadership lessons that pack a powerful punch.

(1-3 DAYS)​

Immersive Performance Workshops

Transform team capacity and dynamics with immersive strategies designed to push limits and inspire next-level performance, either on your turf or ours – at Win Cycle’s award-winning Elite Coaching and Performance Center.

(2-12 MONTHS)

Culture Evolution Series

Spread culture change throughout your organization with strategically-sequenced leadership and team training.
Schedule a Free Needs Assessment
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OUR EXPERTISE

We Are Obsessed With Performance

1,000+

Executive Leadership Transformations

450+

Professional Victories

and Podium Finishes

20+

Years Of Coaching Champion Athletes and C-Suite Executives

7,000,000+

Downloads of Our Podcast, Focused on Performance, Leadership and Resilience

6

IRONMAN

World Champions

2

Best-Selling Books
on Triathlon Performance

Countless

Lives Transformed by Our Fresh, Winning Approach to Team Transformation.

...Don't just take our word for it

Who We Work With

Corporate Executives & Business Leaders looking to optimize long-term performance in the face of high-stakes decision making under pressure.

Entrepreneurs & Founders seeking a sustainable edge as they navigate rapid growth, market shifts, and evolving responsibilities.

High-Impact Teams wanting to create a culture of elite performance, where collaboration, efficiency and continuous improvement drive results.

Find Out How We Can Best Help You

Meet Our Founders

Matt Dixon

After over two decades of coaching elite athletes and high-performing business leaders in parallel, Matt’s executive clients asked for a structured way to bring his winning strategies to their teams and organizations. Named for its ability to continuously deliver winning results, Win Cycle is the proven methodology dedicated to answering this demand at scale.

“We’ve mastered the ability to transform elite performance principles across teams and organizations, turning insight into action and knowledge into measurable results.”

Meet Our Founders

Kelli McMaster

Matt’s wife, and co-founder of both Purple Patch and Win Cycle, Kelli is famous for her contagiously positive attitude, collaborative spirit, and drive to win. After a fast-paced career leading high-growth teams at T-Mobile, Doubleclick and Google, Kelli turned her passion for helping people reach their full potential into creating one of the most successful coaching programs in the world. A seasoned meditator, and life-long athlete, Kelli epitomizes the meeting of mindfulness and physical readiness, bringing deep inner awareness and science-backed performance strategies to Win Cycle.
“We want people to exceed their own expectations of what’s possible. We want to help them unlock the excitement of performing at the next level and feeling their ultimate best.”

You Asked, We Answered

Frequently Asked Questions

All Win Cycle offerings begin with a targeted needs assessment that enables us to custom-design every engagement to meet your unique business challenges.
How are you different from other leadership & development offerings?
Our focus is on immersive team experiences that fuel performance, drive alignment and create cultures of sustained excellence. We live to future-proof work forces with the skills they need to consistently win in today’s high-octane business environment.. There’s never been a better time to prepare your team to perform under pressure and navigate change. Our talent transformation system is designed to stand alone or complement other leadership development programs and one-on-one executive coaching.

We emphasize compelling creative development and testing that captures attention in crowded social feeds.

Advanced audience targeting and custom audience development to reach your ideal customers.

Real-time access to campaign performance with clear, jargon-free explanations.

See if we’re right for you

Ready to Take Your Team’s Performance to the Next level?

Our hands-on methodology was designed to deliver lasting impact in an engaging, time-efficient way.